Celebrities, politicians, tech bros, and hundreds of household brands are among the registrants of roughly 30,000 dormant .xxx domains that have suddenly awoke and found themselves live on the internet.
The sudden explosion of newly live domains happened around May 20, when .xxx registry GoDaddy made some technical changes to its .xxx database as a result of the TLD’s move from “sponsored” to open.
The move means names such as presidenttrump.xxx, presidentobama.xxx, elonmusk.xxx, kanye.xxx, jeffbezos.xxx, adele.xxx and scarlettjohansson.xxx are all suddenly real, resolving domains that could be configured to host web sites for the first time in a decade or more.
If they are defensive registrations, that’s arguably no big deal. If they are registered to third parties, the registrants are now free to throw up any AI-generated Rule 34 mischief they wish.
The .xxx zone file popped from around 6,500 domains to almost 36,000 by May 22, as GoDaddy lifted serverHold status from each affected domain. In the vast majority of cases, these will be domains defensively registered by brand owners, some as far back as 2011, or attempted cybersquats.
From launch until this year, .xxx was considered a sponsored gTLD. Anyone could register a domain, but the registry would keep the names dormant, non-resolving, and out of the zone file until the registrant applied for “Membership” of the porn community and obtained a special software token that their registrar could use to activate the domain.
Because .xxx is no longer a sponsored gTLD, the registry is sunsetting the token system. The current phase of this process has seen GoDaddy remove the serverHold status for domains where the registrant never bothered to obtain their token.
This means that the defensive domains are now discoverable via the zone file for the first time, revealing which brands considered themselves particularly vulnerable to cybersquatting.
Spare a thought for the registrant, presumably Big Three management consultancy Bain, which seems to have been spending north of four grand a year since 2012 sitting on this stash of domains:
bain-blows.xxx, bain-stinks.xxx, bain-sucks.xxx, bainbaingoaway.xxx, bainblows.xxx, baincapital-blows.xxx, baincapital-stinks.xxx, baincapital-sucks.xxx, baincapitalblows.xxx, baincapitaldestroysjobs.xxx, baincapitalfiredme.xxx, baincapitalhypocrisy.xxx, baincapitalkillsjobs.xxx, baincapitallies.xxx, baincapitalliesaboutjobs.xxx, baincapitallootsjobs.xxx, baincapitalscam.xxx, baincapitalscrewspeople.xxx, baincapitalscrewspoorpeople.xxx, baincapitalscrewsthepoor.xxx, baincapitalsteals.xxx, baincapitalstealsfrompoorpeople.xxx, baincapitalstealsfromtaxpayers.xxx, baincapitalstealsfromthepoor.xxx, baincapitalstealspensions.xxx, baincapitalstinks.xxx, baincapitalsucks.xxx, baincapitalventures.xxx, baincapitalvultures.xxx, baincausespain.xxx, baincrapital.xxx, baincrematesjobs.xxx, baindestroysjobs.xxx, bainfiredme.xxx, bainhypocrisy.xxx, bainkillsjobs.xxx, bainlies.xxx, bainliesaboutjobs.xxx, bainlootsjobs.xxx, bainscam.xxx, bainscrewedme.xxx, bainscrewspeople.xxx, bainscrewspoorpeople.xxx, bainscrewsthepoor.xxx, bainsteals.xxx, bainstealsfrompoorpeople.xxx, bainstealsfromtaxpayers.xxx, bainstealsfromthepoor.xxx, bainstealspensions.xxx, bainstinks.xxx, bainsucks.xxx, bainthepredator.xxx, bainvultures.xxx, bewareofbain.xxx, blamebain.xxx, boycotbain.xxx, boycotbaincapital.xxx, fuckbain.xxx, fuckbaincapital.xxx, gotohellbain.xxx, occupybain.xxx, occupybaincapital.xxx, puttheblameonbain.xxx, saynotobain.xxx, thehypocrisyofbain.xxx, thehypocrisyofbaincapital.xxx, therealbain.xxx, therealbaincapital.xxx
(In 2012, Bain was closely associated with Republican US Presidential candidate Mitt Romney, its former CEO.)
The newly visible .xxx domains do not paint the full picture of defensive registrations in the gTLD. There are another roughly 8,000 registered .xxx domains that do not yet appear in the zone files, according to registry transaction reports.
There are also an unknown number of brands being blocked there, which do not show up in public records, as a result of GoDaddy’s AdultBlock and GlobalBlock services.
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