Supermarket deals, including discounted gift cards, free chocolate, new online supermarket customer offers
There are so many supermarket-specific deals that we’ve moved this section away from our food and drink deals page. We’ll keep adding to the page as new offers appear.
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Grocery delivery offers
Ocado: 25% off for new customers
If you shop at Ocado for the first time and use the code VOU4746115 you’ll save 25% off your first order. You’ll also get free “Smart Pass” delivery for three months. Minimum spend £60, max discount £20.
It’s also worth checking your email to see if you’re an existing customer in case you get sent a similar deal.
Iceland: £5 off your first online shop
Use code ICEFIVEOFF to save £5 on your first online shop over £45. There’s also free next day delivery too.
Zoom by Ocado: 20% off your first order
New to the speedy grocery delivery apps is Zoom by Ocado. Available in West London only at this time. Get 20% off your first order with the code WELCOME20.
Current offers & sales
Multiple supermarkets: Easter Lamb half price
Lots of Supermarkets are offering lamb at reduced prices this Easter. A lot of these offers are available now, although some may not hit the stores until closer to the time.
Here are the ones that have been announced so far:
- Sainsbury’s – half-price leg of lamb – £7.85 per kg with a Nectar card
- Iceland – half-price leg of lamb – £6.94 per kg
- Asda – half-price leg of lamb, now £6.17 per kg
- Aldi – leg of lamb for £6.14 per kg from 14 April 2025.
- Tesco – lamb shoulder joint – £6.75 per kg with a Clubcard
Iceland: 8 freezer items for £10
Iceland is currently running a 8 for £10 multibuy offer. The offer is on Birds Eye products and includes pizzas, veggies, fish fingers and fish cakes, amongst other standard frozen items.
Most of the items in the offer would usually cost between £1.50 and £3, so it’s a good opportunity to fill up your freezer if these are items you’d usually buy anyway.
Gift card offers
Cashback on supermarket gift cards
There are a number of apps that’ll give you money back when you buy gift cards, including some of the major supermarkets. Use these for your everyday shopping and you’ll be saving every time.
The key apps are:
We’ve written in more detail about them here, including some welcome offers to boost your savings.
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+ Get a £24 Quidco bonus (new members only). More details
Cashback apps
You can often save a little extra on your groceries using supermarket cashback apps (read our review), and it’s worth checking to see if there are freebies.
An example week:
CheckoutSmart had free Rachel’s rice pudding at Morrisons, free Bahlens Pick Up biscuit bars at Sainsbury’s and free Little Dish kids meals at most supermarkets.
Over on Green Jinn there was free Kombucha and popped chips at Tesco, free Love Corn at Waitrose, Asda and Sainsbury’s and free protein shakes and pea milk at Morrisons.
While Shopmium offers included free oat milk at Sainsbury’s, free Iron Bru at Asda, Co-Op and more, free Rachel’s organic yoghurts at Waitrose and Sainsbury’s, free Jerky at Asda, Morrisons and Sainsbury’s and free Diet Pepsi at Tesco. And don’t forget there’s also free Pringles for newbies (more on this below).
Shopmium: free Dairy Milk Buttons
One – Shopmium – offers a freebie to get you started. Right now it’s a pack of Dairy Milk Buttons.
Previously it’s been a pack of pringles, tub of Ben & Jerry’s, a snack jar of Nutella and it used to be a bar of Lindt chocolate, and has at times been a box of cornettos. It should say when you download the app.
Use the code KHMYEEFW to activate the offer. Once you have signed up you’ll need to buy the item and then scan your receipt to get the money paid back.
There are always lots of other discounts and freebies on the app, so it’s worth browsing to see what else you can buy.
Christmas bonus schemes
Christmas saver schemes 2024 (ended)
Asda, Tesco, Sainsbury’s, Iceland and Morrisons all tend to offer Christmas savings schemes. Depending on how much money you add to your account you’ll get a bonus reward. You can use your savings for any shopping in-store or online at the selected supermarket.
The table below shows the dates for 2024:
| Supermarket | Last date to add money | Bonus |
| Iceland | 6 November 2024 | 15% |
| Tesco | 17 October 2024 | 6% |
| Morrisons | 31 October 2024 | 3% |
| Sainsbury’s | 1 November 2024 | 5% |
| Asda Christmas Savings Card | 11 November 2024 | 5.3% |
| Asda Christmas Saver Cashpot | 3 November 2024 | TBC |
| Co-op | TBC | 4% |
Expired offers
Amazon Fresh: £15 off each of your first three shops (ended)
Get £15 off a minimum spend of £60 on your first three shops with Amazon Fresh. Use the code WELCOMEFRESH at the checkout when you place your first order and the offer will be automatically applied to your next two orders. Offer expires 8 January 2025.
Morrisons on Amazon: £20 off each of your first three shops (expired)
If you’re new to Morrisons on Amazon, you’ll get £20 off each of your first three shops with the code NEW20OFF01, NEW20OFF02 and NEW20OFF03 for your first, second and third shops respectively. £70 minimum spend applies.
Co-op: five freezer items for £5 (expired)
Co-op is offering five freezer items for £5 for loyalty members (£6 if you’re not a member).
Included in the offer are:
- Young’s Chip Shop 2 Fish Steaks
- Birds Eye 12 Garden Peas
- Whitby Seafoods Scampi Bites
- McCain Oven Chips
- Carte D’or Madagascan Vanilla Ice Cream
Offer expires 19 November
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