Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel…
Read More
Enhancing B2B Brand Communication Through Market Research
In the B2B sector, improving brand communication is a common goal of market research. Unlike B2C, where emotional appeal often…
Read More
New Tools “Rescue” Failing Surveys with Synthetic Respondents (We Recommend Against This) – Versta Research
At a moment when our industry is scandalized by a panel provider having been indicted for selling fraudulent survey respondents,…
Read More
Why Employers Shouldn’t Go It Alone – TRENDSOURCE TRENDING BLOG
The I-9 process has evolved—especially with the federal government’s 2023 rule change that allows virtual document inspection for E-Verify employers.…
Read More
Multicultural Research: Connecting with Audiences
As demographics shift and cultural diversity grows, multicultural research has become essential for brands aiming to connect authentically with their…
Read More
9 Innovations and Trends Shaping the Future of the Pharmaceutical Industry
The pharmaceutical industry is rapidly changing due to technological advancements. Some of the top innovations and trends are: Precision Medicine…
Read More
AI for Insights: Lessons from The Insights Association’s 4-Part Series
For Market Research and Insights professionals trying to keep up with AI trends, it’s no easy task. We’re constantly bombarded…
Read More
Freshly Available – Nested Rows
Nested rows is an exciting new feature in AskiaAnalyse that allows users to layer and cross questions in the side-break…
Read More
Synthetic Data and Significance Tests: Why t-tests are Inappropriate and What to Do Instead
Ray Poynter, 19 June 2025 The statistical trap hiding in synthetic respondentsDiscussions about synthetic data are everywhere. Talking about bolstering…
Read More
The Rise of the CPG Subscription Economy: How Brands Can Adapt
Subscription-based business models are experiencing significant growth in the consumer packaged goods (CPG) industry, driven by consumer demand for convenience,…
Read More
