Enlist Insights Professionals

Why wouldn’t you turn to the experts with the largest, most well-developed and targeted participant groups that are available for your next UX testing project?

Insights agencies like Insightrix have access to massive numbers of engaged research participants. What’s more, these sample groups are usually well-versed in the research process themselves – having in some cases been members of research panels for years.

Take our largest online market research panel – SaskWatch Research®. SaskWatch has an available sample group of more than 18,000 Saskatchewan residents.

Regardless of their location, Insightrix has been collecting valuable normative data for years to help segment our participants to match exactly what your usability testing requires. Having access to a large and engaged research sample gives insights agencies the benefit of being able to develop research participant groups who are specifically targeted to your UX research needs. Learn more about enlist insights professionals

No matter who your app or website is aimed at serving, market research agencies can enlist participants who would actually use it to work in the testing process.

This means that when your project comes out of testing, it will have the best user experience available for the groups who would use it in the real world.

For example, a recent usability project we ran included understanding the needs of job seekers in a specific marketplace. To understand job seekers in this specific marketplace, it was important for Insightrix to understand who lives in that marketplace.

From there, we were able to identify core target groups who helped define the personas for what a job seeker may look like.

In effort to find the target groups (i.e., Graduates, Newcomers, Parents with Children in High School, etc.), Insightrix sent out a small screener to sample sets who met the target group requirements. If the member filled out the screener and qualified, we asked them a series of questions in the form of a scenario in which the target group may find themselves.

For example, we may have asked the participant where to locate the directory for local businesses, or how to find the job board from the main page.

By using a series of text analyses and heat maps supported by scenario-like questionnaires, we were able to combine the style of interaction with research participants, using UX techniques, to come to the best insights possible.

Understanding Enlist Insights Professionals

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